This year, we’re introducing two new features that will bolster our already robust messaging platform to help you better reach and engage your guests. Compelling your guests to visit more frequently and spend more with each visit using a single platform will contribute to maximizing the efficiency of your marketing team.
With our newest member messaging options, you can identify specific guest segments and deploy a campaign to them via text messaging or push notification and measure the results all within our web interface.
Text Messaging –Paytronix is adding the ability to create campaigns that deploy text messages. If your audience is comprised of 18 – 24 year olds, text messages may be the best way capture the attention of these guests. These quick, succinct marketing messages can have a substantial impact on the amount of traffic marketing can drive into locations with a relatively short lead time.
Push Notifications – Push Notifications are short messages that are delivered directly to the guests' smart phones. Once a guest downloads the merchant’s Paytronix-powered app, these messages appear on the mobile device whether or not the user is currently using the app, if they have enabled Push Notifications in their settings. With the adoption rate of smart phones in the U.S. climbing toward 50%, you’ll be able to reach more guests than ever using Push Notifications. An example of a Push Notification includes announcing limited time offers such as, “$2 Green Beer All Day This Saturday!”
Our two new messaging options offer all the advantages of segmentation using our Campaign Tool that enables you to send the most relevant messages to the right audience. Plus, our Campaign Statistics including Eat-Thru StatisticsSM give you up-to-the-minute results from each of your campaigns, regardless of how you choose to deploy your message Text, Push, or Email.
Look for these two additions - due to arrive this year!