Paytronix Systems, Inc. announced a new technology integration with leading pizza point of sale (POS) software provider SpeedLine Solutions, Inc.

SpeedLine and Paytronix now offer new loyalty solutions for pizza and delivery restaurants— beginning with the 300-unit, New England-based Papa Gino’s chain.

To read more, please click here.

The Challenge  

A fast-casual restaurant group faced a common challenge: low traffic on Mondays.

 

 

The Program

The group asked Paytronix to implement a double-points promotion on Mondays to increase guest visits.

The Results

The double-points offer resulted in a 39% lift in Monday dining visits and impacted revenue even more.

Find out how they did it and see the results. Click here to read the complete case study.

The Average American Diner

What does the Average American Diner look like?                                   

We enjoyed a recent article that was published by Time Magazine named, “Goodbye to the Average American Eater” and think you will too.

In “Goodbye to the Average American Eater,” author Josh Ozersky responds to the Nations Restaurant News article, “The Changing American Diner” and says that there is no longer a large group of consumers we can consider to be the “average American diner,” but, one thing the American diner still has in common is an “open desire for more stimulation.”

In the article, Ozersky compares the current state of consumer dining preferences to the shift in TV viewing that took place in the 1960’s, when TV networks realized they were not able to attract a universal audience to the same programming they had been accustomed to offering. In order to emphasize his point, he presents a perspective from Peter Francese of advertising agency, Olgilvy & Mather, who believes, “In terms of marketing, there is no average American.”

The Paytronix article, “Shift from Mass Media to 1-to-1 Marketing” suggests a few marketing action items to help you take full advantage of your loyalty program in this new era of “no average American.”

Ask your already-loyal guests to do some marketing for you.  With Paytronix’s Tell-A-Friend feature, your guests can invite their friends and family to join your loyalty program. It’s a win-win for you and your guests. You offer a bounty to your registered guests, such as bonus points or a free menu item, in exchange; your guests will help you build your loyalty database.

It’s easy. When your guests log in to their account online, they’ll click on the “Tell-A-Friend” link and add their friend’s email addresses along with a personalized message. Paytronix will deploy the emails and then add a reward to your guest’s account when their friends join your program.

Offer an incentive for friend referrals all the time or just during special promotional periods – it’s up to you.

Contact Paytronix Customer Support to add this feature to your program today.

- SpeedLine Integration
- Double-Points Promo
- The Average American Diner
- Feature Spotlight:
  Tell-A-Friend
- v10.1 Release

Friends,

There are many exciting things to share with you this month.

First - our new design for our newsletter. Thanks Regan!

Second - the team released our latest software version 10.1. Congrats to the team!

Third - we completed an integration with SpeedLine - a top pizza-chain POS provider.

Inside this issue - don't miss the tips on how to grow your loyalty database, how to increase traffic, and more.

I'm looking forward to seeing you at the NRA show next week.

All the best,

Andrew

The Paytronix Sales Team will be at the Marketing Executives Group
May 19 - May 21 in Chicago, IL.

We will be at the National Restaurant Association Show on May 22-25.

Visit us at booth # 5674 and enter to win a Flip Camera.

We are pleased to announce our latest software release, v10.1. released on May 5, 2010.

If you are a merchant and you did not receive a copy of the release notes, please contact churley@paytronix.com.