Welcome to the April issue of the Paytronix newsletter.

In light of the recent weather we've been experiencing here in Waltham, MA, this issue is "flooded" with helpful information.

Read about Custom Fiscal Periods - a feature that matches Paytronix's reporting periods to your organization's specific fiscal periods.

Plus, don't miss the Reward Expiration Date article, introducing a new feature that will be available this summer with Paytronix Version v10.1. Motivating your guests to visit you sooner just became easier.

Welcome aboard, our new southeast sales representative, Laura Dorazio!

If you're attending this year's Restaurant Leadership Conference, I look forward to seeing you next week.

All the best,

Andrew Robbins
President
Paytronix Systems

arobbins@paytronix.com

Building Your Loyalty Program ROI

Loyalty programs generate strong financial results by engaging guests and creating powerful incentives that encourage more frequent visits and increased spending. Before you set out to develop a loyalty program that will help you increase guest spending and visit frequency, there are several questions that need to be answered such as: What costs and revenue do I include when calculating my return? And, how do the benefits offset the program costs?

When you find the correct balance between your particular cost structure and your guest preferences, you will be able to achieve and improve upon your program's return. Understanding how you can manage the program levers, including the applicable costs and revenues, will enable you to not only sharpen your return calculation, but also, to build consensus among your internal stakeholders, while developing a financial-gain-maximizing program.

 

Click here to read the full article.

Custom Fiscal Periods enable merchants to quickly run reports that match their restaurant's fiscal period. Configuring Custom Fiscal Periods on your interface opens access to specific reports such as the Stored Value Redemption Profile Report. Spend 5 minutes configuring it now to save time spent adjusting reports to match your accounting group's needs.

The link to set up Custom Fiscal Periods is located on the left navigation area of your user interface. It is the first link under "Program Administration."

Begin the configuration with the first fiscal calendar year you engaged with Paytronix. For example, if you have been a Paytronix customer since 2005, you should start with the 2005 calendar and build forward.This feature does not let you build backward from the current year.

Options for configuration:

• Select the number of fiscal periods for the year - twelve or thirteen.

• Establish the pattern in your calendar, e.g., 4-4-5, four weeks, four weeks, five weeks for one quarter.

• Set your pattern in weeks or days.

• Adjust catch-up years to reflect the correct data periods.

• Copy the first year pattern into the next year. It will automatically pick up where the first year left off.

Need some help? Email your fiscal calendar information including whether you operate on calendar months or a fiscal year to churley@paytronix.com and we will set it up for you.

V10.1 Feature Preview - Reward Expiration Dates

Paytronix Personality - Laura Dorazio

The Paytronix team welcomes its newest team member, Laura Dorazio.

Laura will focus on developing our client relationships in the southeast. With more than 16 years of experience developing marketing strategies focused on increasing revenue for businesses in the Restaurant, Lodging, and Retail industries, she is excited to offer her expertise to Paytronix's clients.

Most of Laura's experience came from her tenure at American Express where she was responsible for managing a $400 million portfolio of client relationships. She leveraged the extensive American Express database to assist her clients in developing revenue-generating loyalty and customer acquisition marketing programs.

A native of Florida, Laura received her BS in Marketing from the University of South Florida in Tampa and now lives in Ft. Myers with her husband and 2 dogs, Blue and CoCo.

Laura can be reached by phone 239-603-7276 or by email ldorazio@paytronix.com.