In v9.3, Paytronix released a new tool, the Stored Value Redemption Profile Report. This report was developed to meet two specific customer-defined needs: 1) the ability to estimate escheatment closer to the escheatment dates, and 2) the ability to estimate the federal income tax liability on gift card breakage. In order to run this report, you need to configure Custom Fiscal Periods. You'll find a link to configure these periods under Program Administration on the left navigation of the Merchant Home Page. As always, if you need assistance, please contact Paytronix Customer Support.

We would like to know if we hit the mark. Please let us know if this report has assisted you, and how. Send an email to: abeltz@paytronix.com.

Birthday Promotion Results Sparkle

A birthday promotion is a great traffic-building device to layer on to your core loyalty program. Recently, one of our clients boosted its guest visit rate by 26% for recipients of a weekly birthday email program and delivered a 47% Eat-Thru Rate. The Eat-Thru Rate indicates that nearly fifty percent of those who received the email redeemed the offer in the restaurant during their birthday month.

Birthday email messages provide a unique opportunity to deliver a relevant, one-to-one message to your guests. Using Paytronix means you have the ability to custom-design a birthday email message that engages your guests and compels them to visit more frequently. With automated email messaging, the Paytronix system will tap into your data, identify member birthdays, load a reward onto their cards, and deploy the email. The email program runs continuously throughout the year until you want to update or change it. You set it and then forget it!

During March, Paytronix will be offering training sessions on how to use our new WYSIWYG email editor. This email editor has been designed to help those without HTML knowledge. With this new tool, you will be able to write emails using predetermined templates. This editor is also useful for those who do have HTML experience; join us to learn about the new instant preview mode and dynamic content features.

The training sessions are scheduled as follows:

• Thursday, March 25^th at 10 AM EST
• Tuesday, March 30^th at 3 PM EST

Sign up for a training session today. Send an email to abeltz@paytronix.com with the date you would like to join us.

The Paytronix team welcomes its newest team member, Michelle Tempesta. Michelle will focus on two main areas: propelling our email solution to be the best in the industry and delivering helpful content to our clients through our Loyalty Improvement Series of articles.

Michelle brings more than 15 years of database marketing experience including the use of mail and email media.  She has provided loyalty marketing services for several restaurant groups including McCormick & Schmick's Seafood Restaurants, Restaurants Unlimited and Lettuce Entertain You Enterprises.

Michelle earned a BS in Marketing from Plymouth State University. She recently earned an MBA with specializations in marketing and finance from the University of Illinois at Chicago. Paytronix's clients will benefit from Michelle's database marketing and loyalty knowledge.