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Paytronix Newsletter Edition 9 
October  2009
In This Issue
:: Email Updates
:: Turning Comps from a Pain to an Advantage
:: Paytronix Personalities
:: Where to Find Us
:: Our Customers in the News
:: Subscribe to the Newsletter
Email Updates
 
The upcoming release of Paytronix v9.3 (available in November 2009) brings enhanced email capabilities. The upgrade includes regular steps to improve deliverability as well as new features to make using email easier and more powerful.

WYSIWYG Editing
New editing capabilities make editing and formatting your email easier and faster. An editing wizard allows you to format text, create hyperlinks, and resize images in a graphical preview -- without knowing any html.

Improved Deliverability
A new partnership with Return Path will help improve email deliverability rates. The system upgrades (in progress) are part of regular software upgrades and will improve sending priority and expedite bulk delivery.

Dynamic Content
In v9.3, Paytronix email solutions will enable intelligent personalization. For example, if a guest's first name is unavailable, the email salutation can read "Dear Member" or other default parameter. In addition, portions of text could be tailored for specific member segments. For example, you can send gold tier members a special message and a different message for standard members.

Eat- Thru Statistics
Paytronix enables you to track guest usage and measure actual eat-thru results. You'll know if an email drove a change in guest behavior. Three core metrics will give you instant insight: unique guest visits, total visits, and total spent by these guests.

 
Turning Comps from a Pain to an Advantage

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Comp programs are typically used when guests have a less than spectacular experience at a restaurant. However, many burdens are associated with comps which can leave a bad taste in your mouth as well.

One restaurant decided to switch from manual tracking of comps to Paytronix's comp programs in order to cut down on administrative costs, double taxation, and fraud. To learn more, click here.  
 
Paytronix Personality -
Ken Wagner


cust
Started: February 09

Favorite Food: Liver with some fava beans and a nice chianti

Hobbies: Rising from the grave under a full moon

Interesting Fact: Besides being a zombie in his spare time, Ken has a talent for cooking and even enjoys vegan cuisine.

 
Where to Find Us 
GreenValley
Our sales team will be attending MEG, October 14 - October 16, 2009, at Green Valley Ranch, Henderson, Nevada, which is near Las Vegas.

We can't wait to see you there!



Our Customers in the News
andrew Thank you for taking the time to read our monthly newsletter. I hope this has given you some insight to Paytronix as a resource for your company. Please contact us if you have any questions, we would love to hear from you.

Sincerely,
Andrew Robbins
President
Paytronix Systems
arobbins@paytronix.com
 
Please email solutions@paytronix.com or visit us online at http://www.paytronix.com  
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Paytronix Systems Inc. | 307 Waverley Oaks Road | Waltham | MA | 02452