Do you use the Paytronix Campaign Tool and wonder how you can better use it to target specific members in your loyalty database? To assist you in this, we compiled the top 10 segmentation methods that our clients use. Segmentation will depend on your type of restaurant, the information you collect, and your objectives, but the top 10 list includes:

1. Visits: Encourage incremental visits with a visit challenge or double-points offer.

2. Last Activity: Retain members with "We Miss You" campaigns.

3. Enrollment Store: Inform members of store-specific events.

4. Date of Birth: Run popular birthday campaigns.

5. Rewards Tier: Extend privileges to top tier members.

6. Gender & Demographics: Identify salient groups and launch targeted programs (e.g., Seniors).

7. Total Dollars Spent: Reach out to engage top spenders.

8. Mailing Address & Area Code: Notify members of special local events.

9. Point Balance: Run "Almost There" campaigns to encourage a member to reach a reward.

10. Customized Lists: Reach specific members for contests, surveys, etc.