Targeted Email Promotions
The ability to directly market to specific guests is integral to creating promotions which encourage measured changes in guest behavior. Using the Paytronix email tool, users may target guests based on past activity - creating special, tailored promotions for qualifying cardholders.
Targeted promotions are sometimes more effective than broad-based promotions. These limited offers may be too rich or too specific to appeal to an entire population of users. To read more, please click here.
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Paytronix Personalities -
Matt Czubacki
Started: September 2008
Favorite Meal: Matter Paneer (Indian) and Milk Shakes.
Hobbies: Video Games and riding my Kawasaki ZX-6R.
Interesting Fact: I'm something of an autodidact.
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Customer Acquisition Case Study
Have you ever wondered how you can increase your customer base? In this use case, we explore the basics behind Customer Acquisition. See how a national casual restaurant chain profitably expanded its customer base. To view the Enabling Profitable Customer Acquisition case, please click here.
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MEG & NRA Recap
Paytronix attended the recent Marketing Executive Group (MEG) Spring Conference and the NRA Conference, both in Chicago. These events allowed us to see a number of clients and to meet prospects. The MEG Conference brought its usual thought-provoking content and dialogue. This, coupled with entertaining case studies like the "Will it Blend", made for a great conference. We no longer underestimate the viral effect of destroying a rake in a blender and putting it on YouTube. After MEG, we exhibited at the NRA Conference for the first time. While traffic was down for most, Paytronix experienced quite the busy show. It was wonderful to see so many of our clients. Thank you for taking the time to find us and say hello. We saw, first-hand, that the momentum behind restaurant loyalty programs is only growing.
-Scott Walters
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Thank
you for taking the time to read our monthly newsletter. I hope this has given you some insight to Paytronix as a resource for your company. Please contact us if you have any questions, we would love to hear from you.