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Paytronix Newsletter Edition 2 
February  2009
In This Issue
:: Product On Card
:: Gift Card Results - 2008
:: SAS 70
:: FS Tec Recap
:: Where to Find Us
:: Subscribe to the Newsletter
Loyalty Improvement Series: Product on Card
 
shake card
Now that the holidays are over and gift card sales have dropped off, how will you excite your guests with your gift card program? Product-on-a-card is a great way to boost gift card sales throughout the year. There are many different ways you can create specific product offerings for your guests. Find out more about Product on Card, click here to read or watch.

 
Gift Card Results - 2008
 
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The Holiday 2008 season was remarkable. For the second year in a row, and consistent with the economic climate, we saw gift card sales decline, on average, from one year to the next. While some merchants fared well, by and large more merchants saw a decline in sales over last year?s numbers. While this report samples only Paytronix customers, what we are seeing here is consistent with what the National Restaurant Association reported as an expected decline of 1.2% in gift card sales (for the total year). In 2008, we continue to see the trend of store-based card sales decline. Our customers who performed well during the holiday season typically had increased their gross sales through new corporate initiatives. If you are a client and have not yet received your copy of the 2008 holiday gift card sales report, please contact Christina at churley@paytronix.com
 
SAS 70   

loyalty
Paytronix completes its 2008 SAS 70 type II Audit.

The auditors from Tofias PC/CBIZ, the nation's 8th largest accounting firm, closely reviewed processes & controls relating to Paytronix?s data security, transaction processing, customers support processes, development methodologies, and hosting facility infrastructure. Customers interested in receiving a copy of this audit should contact their Paytronix sales representative.  
 
FS Tec Recap
 
target Orlando, Florida - FS/Tec was an exciting time for Paytronix. We introduced copies of our Loyalty Improvement Series, enjoyed taking pictures with our customers that stopped by and gave out our Payt"RON"ix bobble head pens at the show. Congratulations to our raffle winners: $25 iTunes Gift Card - Laurel Brackenridge (la Madeleine), $50 iTunes Gift Card Justin Gordon (Panera), and iPod Nano - Todd Sweatt (Chick-fil-A).
 
Where to Find Us 
Arizona
The Paytronix Team will be attending the Restaurant Leadership Conference in Scottsdale, Arizona - April 19th-22nd. We can't wait to see you there! 
 



andrew Thank you for taking the time to read our monthly newsletter. I hope this has given you some insight to Paytronix as a resource for your company. Please contact us if you have any questions, we would love to hear from you.
Sincerely,
 
Andrew Robbins
President
Paytronix Systems
arobbins@paytronix.com
 
Please email solutions@paytronix.com or visit us online at http://www.paytronix.com  
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Paytronix Systems Inc. | 307 Waverley Oaks Road | Waltham | MA | 02452